Miami, Florida(Hexa PR Wire–October 16, 2025)–Devin Bramhall, Chief Growth Officer and former CEO of Animalz, joined The Michael Peres Podcast to examine how storytelling, authenticity, and strategic creativity have replaced one-size-fits-all playbooks as primary growth drivers in B2B. The episode reviewed her experience doubling revenue at a leading content agency, the industry shift from “growth at all costs” to profitability, and how today’s frameworks—PLG, inbound, and others—often fail without clear business outcomes.
Bramhall discussed re-centering strategy on measurable results rather than activity checklists, and outlined how brand narrative, editorial judgment, and community can compound sustainable growth. She also shared insights from her forthcoming book, B2B Marketing Strategy, including practical ways founders and teams can align marketing with profitability, not just volume.
About Devin Bramhall
Devin Bramhall is a growth leader and author who has led strategy across SaaS and content organizations, previously serving as CEO of Animals. She now advises companies as a fractional Chief Growth Officer and writes on outcome-focused marketing.
About Michael Peres
Michael Peres (Mikey Peres) is a serial entrepreneur, software engineer, journalist, and author. He has founded media and technology ventures, holds degrees in computer science, mathematics, and Jewish studies, and is pursuing biomedical engineering. Peres founded Hexa PR Wire and serves as Chief Editor for several publications.
About The Michael Peres Podcast
The Michael Peres Podcast features conversations on science, technology, society, entrepreneurship, and current events, emphasizing concise reporting and practical insight.
Contact Information
Devin Bramhall: Email
This article was originally published at: https://hexaprwire.com/devin-bramhall-joins-the-michael-peres-podcast-to-rethink-b2b-growth-beyond-playbooks/